Starting from YYZ: A Heartfelt Connection The name Richie Richie YYZ was born from a story of belonging.YYZ—the airport code for Toronto Pearson—is far more than a geographical coordinate to us. It represents home. Growing up in Toronto, our founders were shaped by the city’s mix of cultures, creativity, and individuality.
These three letters carry the inclusivity, warmth, and confidence the city gave us, woven into our brand’s DNA. No matter how far we wander, that deep, sincere connection to our roots remains the soul of every piece we create.
Beyond its geographic meaning, YYZ also represents “Youth + Yearn + Zenith.” It’s the youthful curiosity to explore, the yearning for genuine beauty, and the pursuit of our highest selves—a spirit that guides how we design and how we live.

Silk has long been tied to formal luxury and special occasions. We see it differently.At Richie Richie YYZ, we design premium silk scrunchies, ribbons, and scarves that feel effortless enough for every day. They move naturally between quiet mornings, busy commutes, coffee breaks, and dinners with friends—elegant yet playful, youthful yet refined, sometimes even infused with a street-style energy. Silk can be the quiet grace in your ponytail or the vibrant touch on your favorite handbag.We are drawn to silk not for extravagance, but for how it feels: gentle on the skin, kind to the hair, and easy to live with. For us, true luxury isn’t about excess. It’s about comfort, quality, and the small details you return to every day.